William Perrier

William Perrier has held various leadership positions in the cycling industry, notably serving as Managing Director, Commercial Director, and Sales Director for Accell Group in France, where responsibilities included overseeing sales operations and strategic direction. Prior to this, William was Sales and Marketing Manager for MERIDA BIKES INTERNATIONAL in France, focusing on driving sales initiatives and marketing strategies. Additional experience includes a role as Communication and Event Assistant at Groupe CYCLELAB and as a Sales Representative at Groupe Alternance Toulouse, contributing to a well-rounded background in sales and marketing within the cycling sector.