Amitava Dey

Amitava Dey is a Managing Director at Accenture AI, currently leading a Marketing Analytics practice that comprises over 100 team members across multiple cities. Dey has over 13 years of experience in Marketing Mix Optimization, Pricing, Promotion, Assortment, Forecasting, and Optimization, having transitioned from traditional methods to machine learning approaches. Previously, Dey held several roles at Accenture AI, including Senior Manager and Principal Director, where they spearheaded innovative initiatives and nurtured talent within the team. Earlier in their career, Dey worked as a Business Analyst at Evalueserve and a Research Associate at the Indian Agricultural Statistics Research Institute, contributing to published research in international journals. Dey earned a Doctorate in Econometrics from the Indian Agricultural Research Institute.