Asma Sassi

Asma SASSI currently serves as the Digital Content Manager at Accor, where responsibilities include managing hotel content touchpoints, animating global partners, and supporting digital projects. Previously, Asma held roles such as Catalog Run Manager at Kering, overseeing product metadata and content management for luxury brands, and Digital & eCommerce Project Manager at BIC, where project management and content distribution were key functions. Asma's earlier experience includes positions at Nestlé as a Digital & CRM project manager junior and as a Digital & Marketing Assistant at Mint Middle East. With a Master of Science in Marketing from KEDGE Business School and a Licence de commerce in Marketing from EGC, Asma brings a strong background in digital content strategy and performance management across various industries.