Nelly Pais Pereira

Nelly Pais Pereira is an accomplished professional with extensive experience in customer relationship management, loyalty programs, and marketing across various industries. Currently serving as VP of CRM & Customer Knowledge at Accor and VP of Loyalty Program Management & Development for ALL Accor Live Limitless, Nelly has previously held notable positions at Spaycial as Chief Operating Officer and at Unibail-Rodamco-Westfield, where responsibilities included Head of Data & Loyalty Europe, Head of Marketing France, and Group Head of Strategic Marketing-Insights and Events & Sponsorship. Nelly also contributed to AS Watson as Marketing Stratégique for Division Luxe Marques Exclusives, showcasing a robust background in strategic marketing and customer engagement.