Perrine Sirodot

Perrine Sirodot currently serves as the Southern Europe Sales Executive Director at Accor, overseeing a team of eight focused on enhancing the purchasing organization's volumes and profitability across Southern Europe. Notably, Perrine led a significant team reorganization and the implementation of CRM Dynamics, achieving a 21% increase in volume year-to-date by Q3 2024 compared to 2022. Previously, Perrine held the position of Country Manager for Astore, managing the procurement department across Italy, Greece, Malta, and Israel, resulting in a 35% volume increase and a customer NPS of 71 in 2023. Earlier experience includes roles at Coca-Cola European Partners, where Perrine drove various brand development initiatives and negotiated key accounts, achieving notable growth metrics and accolades. Perrine holds a master's degree in management sciences from EDHEC Business School.