Samuel Maritaud is a seasoned professional in product analysis and web analytics, currently serving as a Senior Product Analyst at Accor since February 2024. Prior to this role, Samuel worked as a Consultant in Web Analytics at °Arcane from September 2021 to February 2024 and held positions in sales and business development at companies such as iBanFirst, ContentSquare, Oracle, Numberly, and PROFORMATION. Samuel's experience includes significant contributions to innovative technologies in e-commerce, recognized by Gartner, and support for client acquisition and retention strategies at Numberly. Samuel holds a Master 2 (M2) in Digital Marketing from ESSCA and participated in an exchange program at Universidad ESAN in Lima, Peru, focusing on international commerce.