Bridget Panlener

Bridget Panlener has a diverse work experience spanning over several companies and roles. Bridget is currently the Director of Product Marketing at Accuray since January 2021. Prior to that, they worked as the Product Marketing Manager for TomoTherapy/Radixact at Accuray from January 2020 to January 2021.

Before joining Accuray, Bridget held various roles at GE Healthcare. From June 2017 to January 2020, they served as the Director of Demand Generation & Revenue Marketing Center of Excellence. In this role, they led the execution and growth of the GE Breast Health Advantage initiative and implemented programs to highlight the advantages of GEHC's breast health portfolio.

From May 2015 to June 2017, Bridget worked as the US & Canada Marketing Manager - Growth Initiatives at GE Healthcare. Bridget collaborated across products and services to grow awareness and establish value for the breast health portfolio.

Prior to that, Bridget served as the Global Segment Marketing Leader for Dedicated Imaging & Workstations at GE Healthcare. Bridget directed the global marketing plan for the nuclear cardiology, molecular breast imaging, and Xeleris Workstation portfolio.

Bridget also held the role of Global Marketing Manager - Nuclear Cardiology, where they managed the global launch of the Alcyone CZT-based dedicated nuclear cardiology product line and drove growth in emerging markets.

Before being promoted to the global roles, Bridget worked as the Americas Nuclear Cardiology Marketing Manager, Americas Marketing Specialist for Functional Imaging, Six Sigma Black Belt for Sales & Marketing, and Software Sales Representative at GE Healthcare.

Prior to their tenure at GE Healthcare, Bridget worked as an Account Representative and Trainer for Service Management and Job Costing software at WennSoft. Bridget was responsible for recruiting and supporting resellers nationally and generating new business for the software applications.

Bridget began their career at Taylor Electric Company as a Sales Representative, and later served as the Buyer & Marketing Coordinator for the Pet Products distribution division, where they supervised sales teams and executed promotional activities.

Overall, Bridget Panlener has a wealth of experience in product marketing, demand generation, segment marketing, and sales in the healthcare industry. Bridget has successfully led various initiatives and demonstrated strong expertise in driving growth and establishing market leadership.

Bridget Panlener has a Masters in Business Administration from Marquette University. Prior to that, they obtained a Bachelor's degree in Marketing from the University of Wisconsin-Whitewater. Bridget also holds a Certificate in Marketing - Social Media Management from the University of Wisconsin-Milwaukee. In addition to their academic qualifications, Bridget has obtained certifications such as "Confronting Bias: Thriving Across Our Differences" from LinkedIn in June 2022 and a Six Sigma Black Belt Certification from GE Healthcare in 2001.