Rubina Abbas currently serves as the Head of Total Rewards & People Analytics at Aceve, a position held since February 2025. Prior to this, Rubina worked at Sysarb as a Senior Reward & Pay Equity Manager from April 2024 to February 2025, focusing on organizational growth and customer support. From December 2020 to April 2024, Rubina was the Head of Group Total Reward & Recognition at Intrum, leading strategic development in compensation and benefits to enhance employee engagement and competitiveness. Prior roles include Head of Reward at Medicover, where Rubina oversaw the implementation of C&B strategies, and Sr Group Compensation & Benefits Specialist at If P&C Insurance, providing expertise in remuneration governance. Rubina holds a Diploma of Education in Digitalization and Sustainability in HR from IHM Business School and a Master's degree in Business Administration with a focus on Marketing from the University of Gothenburg.
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