Kristi de Asis is a seasoned marketing professional with extensive experience in digital marketing, brand strategy, and demand generation. Kristi has held various roles in companies such as Achievers, Dig Insights, Upsiide, Fitness Republic Inc, Outgive Inc, and Lazada Group. Kristi's expertise lies in leading integrated digital marketing campaigns, leveraging modern MarTech tools, managing marketing automation functions, and tracking the impact of marketing activities. With a Bachelor's Degree in Business Management, Major in Legal Management, Kristi has demonstrated skills in content development, copywriting, e-mail marketing automation, user acquisition, and event planning.
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