Lauren Ashmore

Lauren Ashmore, MBA, has a diverse work experience spanning multiple industries. Currently, they hold the position of Global Direct Web Marketing Strategist at Achievers, where they evaluate and manages direct marketing initiatives and executes strategies to support conversion rate optimization.

Prior to joining Achievers, Lauren worked at Knockri | Diversity at Work, where they served as a Digital Marketing and Events Manager and later as a Digital Marketing Manager. At Knockri, they managed digital marketing campaigns and events, contributing to the company's growth and success.

Before their time at Knockri, Lauren worked at AS Advertising as a Digital Marketing Strategist. In this role, they created marketing plans, executed brand assets, and optimized search engine marketing campaigns for various businesses, resulting in increased lead generation and sales.

Additionally, Lauren has experience in the education sector, having worked as a Professor at Humber College and as a Media Lead & Student Mentor. Lauren also led video workshops for youth at the Toronto Public Library, teaching them essential media production skills.

Lauren's early professional experience includes roles at Downtown Camera Ltd., 3D Camera Company, Black's Photography, and Deluxe Laboratories, where they gained skills in eCommerce coordination, sales, and technical support.

Overall, Lauren Ashmore has a strong background in digital marketing and a proven track record of driving growth and success for organizations they have worked with.

Lauren Ashmore, MBA, has a diverse education history that spans different fields of study. Lauren recently completed their Master of Business Administration (MBA) at the DeGroote School of Business in McMaster University from 2020 to 2021. Prior to that, they obtained a Bachelor of Commerce (B.Com.) degree with a specialization in Digital Business Management from Humber College in 2018.

Before pursuing business studies, Lauren completed an Advanced Diploma in Film and Television Production also at Humber College from 2008 to 2011, demonstrating their previous passion for the creative arts.

In addition to their formal education, Lauren has also obtained certifications to enhance their skill set. Lauren completed the Google Analytics 4 (GA4) Essential Training through LinkedIn in December 2022 and the Semrush SEO Toolkit Exam from Semrush in August 2021. These certifications highlight their commitment to staying up-to-date with current industry trends and expanding their expertise.