Gerdien Ridderbos

Gerdien Ridderbos is an experienced business analyst and consultant with a strong background in the banking sector, currently employed at Achmea Bank since August 2018. Gerdien has led strategic initiatives focusing on trends such as Open Banking and Artificial Intelligence to enhance customer experiences. Previous roles include data consultant and team manager, overseeing compliance and operational data streams. Gerdien has also held leadership positions in Jong Achmea, promoting professional development and diversity. Prior to Achmea, experience includes customer journey analytics and intelligence consulting at Underlined, as well as advisory roles in marketing events. Gerdien holds multiple master's degrees in Marketing Management and Marketing Analytics from Tilburg University and has a bachelor's degree in Business Economics.