Jirapatch Boonkrongkiat

Jirapatch Boonkrongkiat has a diverse work experience in various companies. They worked at aCommerce as a Senior Key Account Manager since March 2022. Prior to that, they worked at Lazada as an Associate Category Manager from November 2020 to March 2022. Before joining Lazada, Jirapatch worked at Bluebik Group as a Senior Consultant, where they were involved in various projects such as revamping business models for loyalty programs, analyzing market trends, and redesigning branding and marketing strategies. They also worked as a Consultant at Bluebik Group, where they oversaw the progress of co-branded cards with new loyalty schemes for a leading bank in Thailand. Jirapatch started their career at PwC as a Tax Consultant, where they prepared market outlook data and analyzed industries' competitiveness. They also worked as a Marketing Assistant at Krungsri Leasing Services Co., Ltd., where they developed strategies for new and existing products and conducted marketing campaigns.

Jirapatch Boonkrongkiat completed a Bachelor's degree in Economics from Chulalongkorn University, where they attended from 2014 to 2017.