Koen Rakers

Koen Rakers is an experienced B2B marketing leader specializing in demand generation and marketing strategy within SaaS and tech-driven organizations. Currently serving as the Head of Global Marketing Operations and Field Marketing at ACT Group, they leverage data-driven decision-making to enhance the buyer journey and drive measurable commercial impact. Previously, Koen has held significant marketing roles at companies such as Freshworks, Salesforce, and Peoplesoft, contributing to substantial growth and the development of high-performing teams. Koen holds a CEMS Master in Financial Management and an MBA from the University of St. Gallen, along with a Master's degree in Business Economics from Erasmus Universiteit Rotterdam.