Abby Zehala

Abby Zehala has a diverse work experience spanning across various roles and industries. Abby is currently serving as the Director of Demand Generation at ActionIQ, where they are responsible for defining and executing AIQ's demand generation and pipeline acceleration strategy. Abby focuses on building partnerships and optimizing lead generation and ROI metrics.

Prior to this, Abby worked as the Director of Marketing and Technology at SureUp™ Total Wellness Program from 2017 to 2021. In this role, they led marketing and product development, implementing website and platform optimization strategies and leveraging SEO to drive organic traffic. Abby also focused on lead generation and nurturing through A/B testing plans.

As a Digital Marketing Consultant from 2017 to 2018, Abby provided consulting services in the field of digital marketing.

From 2015 to 2017, Abby held the position of Director of Marketing and Audience Development at Militello Capital. Here, they played a key role in shaping the go-to-market strategy and driving revenue growth through demand generation. Abby also oversaw the development and execution of multi-channel marketing campaigns for investment products.

Abby previously worked at Gannett as a Sr. Digital Marketing Manager and a Sr Manager - Audience Acquisition and Development. During their tenure from 2013 to 2015, they managed lead generation and subscriber acquisition for Gannett's local news sites. Abby also developed customer lifecycle contact strategies and implemented lead generation and automated nurture programs.

Abby began their career at USA TODAY, serving as a Strategic Marketing Manager and a Digital Marketing Project Lead. Abby was responsible for driving brand strategy, optimizing SEO, and launching digital platforms and applications.

At AOL, Abby worked as an Associate Marketing Manager. Abby contributed to online acquisition through various channels and implemented acquisition programs in multiple departments.

Abby started their professional journey as an intern at AOL in 2003.

Abby Zehala attended West Virginia University from 2000 to 2004, where they obtained a Bachelor of Science degree in Marketing. In terms of additional certifications, Abby became a Marketo Certified Associate through Marketo, an Adobe Company, in March 2019. Abby also obtained a Google Ads Search Certification from Google Ads in March 2021. In addition, Abby became certified in Hubspot Marketing Software through HubSpot Academy in June 2017 and received an Inbound Certification from the same institution in March 2019.