Anna Henke

Anna Henke has a diverse work experience in copywriting and marketing. Anna'smost recent role was as the Head of Retention and Lead Copywriter at ACTIV, a position they started in October 2021. Prior to that, they owned and operated their own business, The Resident Writer, where they provided copy and consulting services to over 100 entrepreneurs and small businesses. In this role, they excelled in creating brand messaging strategies, writing high-converting website copy, and developing successful social media campaigns. Before becoming a business owner, Anna worked as a Marketing Content Strategist and Copywriter at MasterMind.com, where they were responsible for writing and managing program and event communications, creating promotional email sequences, generating ad copy for various platforms, and managing the company's blog and Pinterest account. Anna also gained experience as a Web Content Specialist at Thomson Reuters and as a Copywriter/Marketing Specialist at Baker Publishing Group. Anna's work experience began as a Study Abroad Intern at Northwestern College. Overall, they have a strong background in copywriting, content creation, and marketing strategy.

Anna Henke attended Northwestern College from 2007 to 2011, where they obtained a Bachelor of Arts degree in Literature. In 2010, they participated in a Summer Study Abroad Program at Wycliffe Hall, University of Oxford, focusing on English Literature (British and Commonwealth). Additionally, Anna has obtained various certifications, including "How to Effectively Deliver Criticism" and "How to Set Goals When Everything Feels Like a Priority" from LinkedIn in April 2022, "Klaviyo Product Certified" and "SMS Strategy Certified" from Klaviyo in April 2022, "Danny Sullivan on SEO" and "SEO Foundations" from Lynda.com in April 2019 and March 2019 respectively, and "LinkedIn Marketing Strategy" from LinkedIn in April 2022. Anna also obtained the "Attentive Partner Product Certification" from Attentive in April 2022.