Cindy F.

Director, Email & Digital Marketing at Activate

Cindy F. has a strong background in email and digital marketing. Cindy currently works as the Director of Email & Digital Marketing at Activate, where they are responsible for developing email marketing strategies, managing campaigns, analyzing metrics, and optimizing efforts. Cindy also develops and implements digital marketing strategies to drive brand awareness and increase website traffic. Prior to this role, Cindy held a position as the Director of Supply Operations at Activate, where they managed demand generation and digital media programs.

Before joining Activate, Cindy worked at Charter Communications as a Senior Manager of Email & Digital Marketing, where they focused on managing email marketing campaigns and improving customer engagement. Cindy also worked as a Manager of Email Marketing, where they were responsible for content management and creative strategy for external customer communications.

Earlier in their career, Cindy held a position as a Senior Manager of Email Marketing & Digital Content at Lovesac, where they oversaw and managed email marketing programs and implemented A/B testing strategies. Cindy also worked as a Manager of Email Marketing & Audience Development at UBM Medica, where they wrote and executed email marketing plans.

Cindy's experience in email marketing started at Priceline, where they served as an Email Marketing Analyst and increased list size through segmentation and lead generation strategies. Cindy also worked as a Marketing Coordinator, collaborating with product teams and executing promotional email campaigns. Additionally, they served as a Contract Administrator, supporting the hotel sales team and ensuring accurate contract processing.

Cindy began their career as a Marketing Intern at Boston Event Guide, where they assisted with magazine publications, event newsletters, and website calendar listings.

Cindy F. attended Babson College from 2001 to 2005, where they obtained a Bachelor of Science degree in Marketing and Information Technology.

Links

Timeline

  • Director, Email & Digital Marketing

    March 1, 2023 - present

  • Director, Supply Operations

    April, 2022

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