Andreas Rücker

Andreas Rücker currently serves as Country Manager Schweiz at Active Nutrition International GmbH since May 2024. Previously, Rücker was General Manager at SodaStream (Switzerland) GmbH from July 2019 to March 2022, where market share development was successfully turned around. Prior to this role, Rücker worked at SodaStream Deutschland GmbH as Sales Director GER/AT from March 2016 to June 2019, leading to a doubling of turnover within three years. Rücker's extensive experience includes a significant tenure at Danone from October 2005 to February 2016, where roles spanned from Key Account Director to Junior Brand Manager, achieving key milestones such as the launch of customer-exclusive brands and tailored promotions. Rücker holds a Diplom-Kaufmann degree from EBS Universität für Wirtschaft und Recht and has also studied at Tecnológico de Monterrey and Thammasat University in Bangkok, Thailand.