Liron Hakim Bobrov

Senior Director, Product Marketing And Content at ActiveFence

Liron Hakim Bobrov has a diverse work experience spanning various roles and industries. They have held positions in companies such as ActiveFence, SimilarWeb, Amobee, Kontera (acquired by Amobee), Danel Human Resources and Home Care Agency, Friends of the Israel Scouts, and the Israel Defense Forces.

At ActiveFence, Liron currently serves as the Senior Director, Product Marketing and Content. Prior to this role, they held the position of Director of Content and Senior Content Marketing Manager.

During their time at SimilarWeb, Liron held the role of Content Marketing Lead and later became the Marketing Insights Manager. In these roles, they played a crucial role in defining the company's content strategy, collaborating with various stakeholders, and executing content marketing initiatives.

At Amobee, Liron served as the Data Analyst Team Lead, where they strategized with team members to provide insights reports for clients. They also held the position of Data Analyst, utilizing market insights to support the GTM team and providing real-time analytics during special events.

At Kontera (acquired by Amobee), Liron started as an HR Coordinator and later supported the integration process following the acquisition.

Liron's earlier work experience includes roles as a Social Worker at Danel Human Resources and Home Care Agency, where they provided support to individuals, and as a Senior Regional Leader at Friends of the Israel Scouts, where they oversaw activities and provided guidance to a group of children and teenagers.

In the Israel Defense Forces, Liron served in various roles, including NCO of Garin Activities, Education Corps, and Company Administrator in the Nachal Special Forces Brigade 931.

Liron Hakim Bobrov's work experience highlights their expertise in product marketing, content strategy, content marketing, data analysis, HR operations, and leadership roles in different organizations.

Liron Hakim Bobrov completed a Master of Business Administration (M.B.A.) in Marketing from Tel Aviv University between 2012 and 2014. Prior to that, Liron earned a Bachelor's degree in Social Work (B.Sw) from The Hebrew University of Jerusalem, graduating in 2009. They also obtained a License to Practice Social Work from the Ministry of Social Affairs in 2009.

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