Gracie Cowan

Gracie Cowan has a diverse work experience spanning multiple industries. Gracie is currently the Head of Global Marketing at activpayroll, starting in November 2022. Prior to that, they worked at OVO from January 2018 to May 2022, where they held the role of Senior Performance and Marketing Manager for Home Service. At OVO, they led various marketing functions and executed go-to-market strategies for insurance and financial services brands.

Before joining OVO, Gracie worked at the Digital Health & Care Innovation Centre from March 2015 to January 2018 as the Marketing, Communications, and Brand Manager. Gracie played a crucial role in creating the brand identity and go-to-market strategy, driving brand awareness and generating leads in the B2B technology and SaaS sector.

Gracie also has experience at Lane as a Senior Account Manager, delivering marketing strategies for clients in FMCG, SaaS, Hospitality, Retail, and Construction from June 2014 to February 2015. Gracie previously worked as a Senior Account Manager at Emperor, where they led corporate communications and channel strategy across various industries, including Financial Services, Energy, SaaS, Tourism, Manufacturing, and Education.

Early in their career, Gracie held roles at Leith, WRG, The fresh Group, and Cavalier Studios, where they gained experience in advertising, project coordination, and production assistant responsibilities.

Overall, Gracie Cowan has honed their skills in marketing, go-to-market strategies, brand development, and corporate communications throughout their career.

Gracie Cowan attended Liverpool John Moores University from 2006 to 2009, where they obtained a Bachelor's degree. The field of study for their degree is not specified. Additionally, Gracie acquired a Certification in Behavioural Science from Cowry Consulting in March 2021.