Craig Lofton

Craig Lofton is a seasoned business development executive with extensive experience in the lighting industry. Currently serving as Vice President of Business Development at Acuity Brands since November 2023, Craig has previously held key positions, including Vice President of Commercial Lighting at Phoenix Lighting, where responsibilities encompassed product development, marketing, and global sales. At Cree from 2008 to 2021, Craig advanced through various roles, culminating as Senior Vice President of Lighting Sales & Customer Enablement, leading a team of over 200 and managing $600M+ in annual sales. Craig's career at Cree also included significant contributions as Vice President of US Sales and in various account management positions, where notable growth was achieved. Earlier roles at Acuity Brands included Director of Business Development and Sr. National Accounts Manager, focusing on market strategy and account management.