Acxiom
Jarrod Martin is the Global CEO of Acxiom + KINESSO. His dual role brings together the teams responsible for engineering, data and technology stacks, cloud services, and critical artificial intelligence investments under one leadership team to drive best-in-class campaigns and business outcomes for its clients. Jarrod provides strategic counsel and leadership on data infrastructure, client growth, and further integration of Acxiom throughout the entire IPG portfolio. His career at IPG began in 2013 where he started a specialist analytics unit in Australia, later moving to New York, becoming Global COO of Initiative, a media agency. Jarrod is future-focused and dedicated to developing talent across Acxiom, KINESSO, and our industry at large.
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Acxiom
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Acxiom Corporation (Acxiom) is a technology and enablement services company. The Company operates through three business segments: Marketing Services, Audience Solutions, and Connectivity. The Company's Marketing Services segment helps clients to unify data at individual level. The Audience Solutions segment helps clients to validate the accuracy of their people-based data, enhance it with additional insight and keep it up to date, enabling clients to reach desired audiences with relevant messages. The Connectivity segment activates data and makes it portable across the open marketing ecosystem. The Company serves a global client base from locations in the United States, Europe and the Asia-Pacific region. The Company's client base includes organizations in these regions across industry verticals, including financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government.