Kunwei Lin

Kunwei Lin is a seasoned professional in the fields of marketing, analytics, and media, currently serving as Vice President of Madtech Advisory at Acxiom since September 2025. Previously, Kunwei held multiple leadership roles at Kinesso from October 2019 to September 2025, including Vice President of Platform Practice and Senior Director of Business and Audience Insights. Prior experience includes a tenure at IPG Mediabrands as Senior Director of Business and Audience Insights and a series of roles at Xaxis, culminating as Lead in Media, Audience Analytics, and 3rd Party Measurement. Additional experience includes account management at Gravity Media and AdAsia Communications, as well as strategic marketing at Guowen Enterprise Strategic Management and Marketing Consulting. Kunwei Lin holds a Master’s degree in Hospitality Information Management from the University of Delaware and a Bachelor's degree in Marketing, Economics, and Management from Fuzhou University.