Simon Chung serves as the Director and Head of Strategy, Consulting & Analytics for EMEA at Acxiom, contributing expertise in digital, data, and marketing transformation. With extensive experience in strategy and customer experience, Simon has held leadership roles at various organizations, including Partner at CACI Ltd and Director at MyMedium, focusing on innovative, data-driven solutions for complex client challenges. Simon's career began as Creative Director and Founder of Life01, a boutique new media agency. Simon holds a Bachelor of Arts degree in Industrial and Product Design from Loughborough University.