Steve Schmith is a seasoned professional in the automotive marketing and communications sector with extensive experience spanning over two decades. Currently serving as a Client Partner at Acxiom since November 2021, Steve assists automotive clients in leveraging consumer data and marketing technology for customer acquisition and retention. Previously, Steve held various strategic roles at Automotive News, culminating as Senior Director of Automotive Strategy, where the focus was on leading the Research & Data Center and hosting the Daily Drive podcast. Steve's tenure at Deloitte as Global and US Automotive Marketing Leader involved positioning the firm as an industry thought leader through engaging content. Early career experience includes communication strategy at DSSI LLC and news reporting, complemented by a BA in Journalism from Southern Illinois University Edwardsville.