Yerddy M Lanfranco

Yerddy M Lanfranco is a seasoned professional with extensive experience in data-driven marketing and analytics. Currently serving as Senior Vice President of Advisory Services and GMP at Acxiom since September 2025, Yerddy leads a team focused on transforming client businesses through enterprise data strategies and personalized marketing experiences. In addition, Yerddy is an Advisory Board Member at the Center for Hispanic Marketing Communication and a faculty member at GC4W University, teaching entrepreneurship and digital marketing. Previous roles include Global Senior Vice President of Growth and Partnerships at Kinesso and Director of Analytics at Publicis Media, with a foundational background in P&L management and consumer insights at Barclaycard and TD Ameritrade. Yerddy holds multiple degrees in Economics and Business Analytics from prestigious institutions, including NYU Stern School of Business and the London School of Economics.