Marco van Houdt

Marco Van Houdt is a seasoned professional in the digital advertising and programmatic landscape, currently serving as Sr. Programmatic Lead at Ad Alliance since January 2022. Prior to this role, Marco held positions as Client Service Director at Team5pm | The YouTube Agency, where expertise in optimizing YouTube channels was utilized, and as a core member of the Programmatic Taskforce at IAB. Marco's extensive experience includes serving as Director of Advertising at XITE Networks International, where leadership was demonstrated in multimedia marketing, and a background in sales and programmatic account management at Sanoma. Earlier in the career, Marco served as a Teamleader and Officer in the Ministerie van Defensie, overseeing financial contracts and budget enforcement. Marco's educational credentials include a degree from the Royal Military Academy in logistics and supply chain, along with a certification in digital marketing and communication.