JEFFREY POLACHECK

Jeffrey Polacheck has over 20 years of experience in various leadership roles in the marketing and advertising industry. JEFFREY is currently serving as the SVP, Head of Client Engagement at Ad-ID LLC, where they are responsible for leading client engagement initiatives.

Prior to their current role, Jeffrey worked at Nielsen for over two decades. In their most recent role as the Executive Sponsor of the PRIDE BRG, they advocated for LGBTQ employees and expanded domestic and international memberships. JEFFREY also created consumer intelligence reports and fostered relationships with colleagues.

During their time at Nielsen, Jeffrey held several other positions including VP of Corporate and Brand Strategy, Market Intelligence. In this role, they helped create the market and business intelligence practice and oversaw brand tracking studies. JEFFREY advised clients on strategies and the usage of data and analytics for content marketing and advertising.

Jeffrey also served as the Vice President of Client Service, where they managed relationships and strategies with various clients and provided guidance on research, sales, marketing, and communications. JEFFREY analyzed consumer data and conducted brand and lift studies using Nielsen products.

Earlier in their career, Jeffrey worked as a Senior Account Executive/Manager at Nielsen, where they consulted with clients and partners and collaborated with cross-functional teams to interpret data.

Overall, Jeffrey Polacheck has a strong track record of leadership and expertise in client engagement, LGBTQ advocacy, market intelligence, and client service.

Jeffrey Polacheck attended Princeton University from 1992 to 1996, where they obtained a Bachelor of Arts (BA) degree in Politics.