Victoria Shaul

Victoria Shaul, MCM, is an accomplished professional with extensive experience in programmatic advertising and digital media strategy. Currently serving as the Programmatic Lead at HSAD and an Advisor at Ad Reform, Victoria has held key positions at notable companies including Quotient Technology Inc., Condé Nast, and Kinesso, where responsibilities included directing programmatic sales, account strategy, and publisher strategy. Victoria has a strong background in enhancing brand visibility and efficiency, as demonstrated by successful campaigns for clients such as P&G and AT&T. In addition to professional roles, Victoria contributes to community initiatives, including leadership in Asians In Advertising, focusing on sponsorships and organizational growth. Victoria holds a Master's degree in Communication Management from the University of Southern California and a Bachelor's degree in Communications from Georgia State University.