Sofya Telegina

Sofya Telegina currently serves as Global Product Manager Luxury at ADA Cosmetics, where the focus is on creating sustainable hotel cosmetics that enhance the travel experience. Previously, Sofya was Brand Communication Manager at Essity, leading the award-winning Zewa Purpose #CareWellLiveWellTogether campaign, and later held positions as Brand Manager and Junior Brand Manager, where strategic market leadership and innovative communication strategies resulted in significant brand growth. Sofya’s early career included roles at SC Johnson and Colgate Palmolive, along with internships at Publicis Groupe. Education includes a Master's degree in Digital Communication & Marketing in Fashion from Istituto Europeo di Design and a Bachelor's degree in Marketing from Moscow State Linguistic University.