Adriana Uribe

Adriana Uribe holds extensive experience in sales, marketing, and digital transformation across various leadership roles. Currently serving as Directora Sales and Marketing at Adage Technologies LATAM since August 2021, Adriana leads a team focused on consultative selling and B2B e-commerce, driving the company's expansion in the USA. Previously, as Directora Nuevos Negocios at Botzy, Adriana defined growth strategies that resulted in significant sales increases. Adriana's tenure at Cadena S.A. included roles such as Jefe de Planeación y Transformación Digital, where leadership of project implementation teams ensured KPI compliance and profitability in digital consulting services. With an educational background in Engineering Design from Universidad EAFIT and Universitat Politècnica de València, Adriana combines technical knowledge with a strategic approach to business development and innovation.