Adaptalift Group
Paul Hinz is an accomplished marketing professional with extensive experience spanning various roles in the marketing sector. Currently serving as Marketing Manager at Adaptalift Group since April 2015, Paul has progressed through multiple positions within the company, including Senior Marketing Coordinator, Marketing Coordinator, and Marketing Assistant. Prior to this, Paul worked as a Freelance Marketing Consultant for PH Marketing Consulting and acquired valuable experience at Pyrotek Noise Control as a Marketing Assistant. Additional roles include Marketing/Business Development Assistant at Castle Corporate and Club Administrator/Junior Convenor at Currawong Tennis Club. Paul's educational background includes a Graduate Certificate in Management from the Australian Institute of Business and a Bachelor's Degree in Marketing and Sports Management from Deakin University.
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Adaptalift Group
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Welcome to Adaptalift Group, your premier destination for forklifts and access equipment. We provide both sales and hire options for our full range of products. With over 45 years of experience in materials handling, we have become one of the largest and most trusted names in the industry. At Adaptalift, we take pride in our extensive network comprising 14 branches and 32 service centres nationwide. With a team of over 580 dedicated staff members, we are committed to delivering exceptional service and support to businesses of all sizes across Australia. As exclusive distributors of leading brands such as Hyster, Yale, Combilift, Dingli and Kärcher, we offer our customers access to some of the most reliable and innovative products available. We remain proudly Australian family-owned. Our journey began in 1979 when our founder, Peter Whiffen, a mechanical engineer with a passion for innovation, started designing and manufacturing forklift attachments and bespoke lifting solutions. Supported by Margaret Whiffen’s expertise in finance and operations, our business quickly expanded to meet the evolving needs of our customers. Whether you’re a small business or a large enterprise, we are here to assist you in finding the perfect materials handling solutions for your unique requirements.