Thatiana Ribeiro Martins is a seasoned professional in Trade Marketing with extensive experience across multiple industries. Currently serving as Gerente de Trade Marketing at Grupo ADCOS, Thatiana previously held the position of Coordenadora de Trade Marketing at L’OCCITANE Group, where responsibilities included leading marketing campaigns and coordinating promotional strategies tailored to various retail channels. Prior roles include managing Trade Marketing for several esteemed brands at The Estée Lauder Companies Inc. and LG Electronics, focusing on promotional planning, campaign execution, and performance analysis. Career beginnings featured essential contributions in marketing and communications at firms like Oití Produtos Naturais LTDA, Votorantim Cimentos, and Procter & Gamble. Thatiana holds a degree in Comunicação Social from Universidade de São Paulo, specializing in Relações Públicas.