Khawla Allan is an experienced digital transformation consultant currently working at add since December 2019, where significant achievements include launching the Ezexpo e-commerce line of business in Saudi Arabia and planning its expansion into other countries. Prior experience includes serving as partner and COO at Flagship Projects FZ LLC, where Khawla helped develop a communication solution platform and initiated the "Dubai Heart" brand for the Dubai Tourism and Commerce Marketing in 2006-2008. As IT director at Zain from June 2008 to April 2015, Khawla managed multiple departments and was a key member of the Zain launch team. Additional roles include managing IT applications at Zain Bahrain and project management at Batelco and Orange. Khawla holds an MBA in financial management from the University of Hull and a BSc in computer science from the University of Jordan.