Laura Goldstone, MBA

Senior Director Of Communications And Branding Strategy / Head Of Brand at AdDaptive Intelligence

Laura Goldstone, MBA has a wealth of experience in marketing, communications, and branding strategy. Laura began their career in 2007 as a Shift Leader at Dunkin' Donuts, where they received the #1 Service Person Award and consistently achieved 100% on mystery shopper grades. From 2010 to 2014, they held various roles at Merrimack College, Merrimack Repertory Theatre, Methuen Community Television, Trinity Episcopal Church, and Actors' Shakespeare Project. These roles included Writing Fellow and Writing Tutor, Box Office Receptionist, Chorus Director and Piano Teacher, Education Coordinator, Member and Independent Volunteer Producer/Host. In 2014, they became a Marketing Associate at Annie's Hallmark Baldoria, where they managed social media, ran email marketing, managed the product blog, oversaw non-resale inventory, created signage, managed the free shipping program, completed sales reports, created financial analyses, wrote summaries on various product lines, and filled out event recaps. Laura then founded LB Creative Consulting, where they served as Marketing Consultant/Owner. In 2016, they became a Marketing Specialist at Virtual, Inc. and in 2017, they were promoted to Manager, Communications and Branding Strategy. In 2018, they were promoted to Director, Communications and Branding Strategy and then to Senior Director of Communications and Branding Strategy at AdDaptive Intelligence, Inc., where they currently oversee all content, messaging, communications, design, promotions, and more.

Laura Goldstone has a Master of Business Administration (M.B.A.) from Bentley University - McCallum Graduate School of Business, obtained in 2019. Her field of study was Leadership. Laura also has a Bachelor of Arts (B.A.) from Merrimack College, obtained in 2012. Her field of study was Mass Communication/Media Studies; Psychology; Theatre. In addition, they have obtained three certifications: a Certificate for Completing "Rhetoric: The Art of Persuasive Writing and Public Speaking" from HarvardX - An Online Learning Initiative by Harvard University through edX, obtained in April 2021; a Leadership and Management Certification from The Predictive Index, obtained in November 2020; and a Team Performance Certification from The Predictive Index, also obtained in November 2020.

Links

Previous companies

Merrimack Repertory Theatre logo
Merrimack College logo

Timeline

  • Senior Director Of Communications And Branding Strategy / Head Of Brand

    June, 2022 - present

  • Director, Communications and Branding Strategy

    January, 2021

  • Manager, Communications and Branding Strategy

    January, 2020

  • Content Marketing Manager

    February, 2018

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