Samar Layoun

Samar Layoun has diverse work experience in the field of business development and market viability consulting. From 2002 to 2010, Samar worked as a Market Viability Consultant at Paragon Business Improvement, where they specialized in conducting market viability studies, feasibility studies, business planning, and HR consulting. In 2011, Samar co-founded AddBloom, an online advertising agency, where they held the role of Co-Founder - Business Development. At AddBloom, they were responsible for various tasks including digital strategy, social media management, content creation, influencer engagement, and online research. Additionally, they helped develop SocialBloom, a social media management and monitoring solution.

Samar Layoun attended the American University of Beirut from 1995 to 1998, where they earned a Bachelor of Arts degree in Political Studies. In 2007, they began pursuing an MBA at the University of Leicester.