AddBloom
Samar Layoun has diverse work experience in the field of business development and market viability consulting. From 2002 to 2010, Samar worked as a Market Viability Consultant at Paragon Business Improvement, where they specialized in conducting market viability studies, feasibility studies, business planning, and HR consulting. In 2011, Samar co-founded AddBloom, an online advertising agency, where they held the role of Co-Founder - Business Development. At AddBloom, they were responsible for various tasks including digital strategy, social media management, content creation, influencer engagement, and online research. Additionally, they helped develop SocialBloom, a social media management and monitoring solution.
Samar Layoun attended the American University of Beirut from 1995 to 1998, where they earned a Bachelor of Arts degree in Political Studies. In 2007, they began pursuing an MBA at the University of Leicester.
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AddBloom
AddBloom is a solution driven digital agency leveraging the power of people and data to develop and implement strategic journeys across social media and digital channels. Originally founded in the US, we now have offices in Dubai, KSA and Beirut servicing the MENA region. We are proud to be the go-to partner for great local, regional and international brands, from across multiple industry verticals. We work directly with our account managers at Google and Facebook, along other networks, to provide our clients with the best and latest marketing alternatives. Services: Creative Strategy - Brand Strategy - Digital Marketing Strategy - Brand Culture Creation - Content Creation (Branded Content) - Design Conception - Storytelling & Writing - Brand & Market Research - User Journey & Experience Engineering Social Media Marketing - Paid Social Campaigns - Creative Content and Strategy - Community Management - Analytics/Insights - Copywriting - Targeting/Retargeting - Social Listening & Activations Data & Analytics - Digital Growth Campaign Creation - Campaign Management & Optimization - Deep Consumer Insights - Brand Perception Analytics & Reporting - User and Target Persona Data & Analytics Digital Marketing - Data Driven Growth Strategies - Customer Acquisition Strategies - Content Marketing - Brand Analytics - SEM/SEO/PPC Coding & Development - Website Development - Application Development - E-Commerce Development