Addison Whitney
Esin Basaran currently serves as a Brand Strategist for EMEA at Addison Whitney, a global branding firm, since November 2022. Prior to this role, Basaran was with URGO Group for over six years, initially as a Brand Activation Product Manager and then as a Brand Development Product Manager, focusing on innovation strategy, product development, and market insights. Additional experience includes an Audit Internship at Deloitte Turkey and a Financial Controlling Internship at Bosch. Esin Basaran holds a Master's degree in Management with a specialization in Strategic Management from HEC Paris and a Bachelor's degree in International Relations from Middle East Technical University, complemented by studies at Universidad Autónoma de Madrid.
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