Nicole Abreu

Nicole Abreu is an accomplished sales professional currently serving as the New Business Enterprise Account Director at AddSecure since October 2025. Previously, Nicole held various leadership roles at TomTom, including Head of Sales DACH, where significant achievements included a 20% year-over-year growth in the DACH region and over $1 million in net new logo revenue. Nicole's experience also spans positions at Payhawk as an Enterprise Account Executive, where a robust sales pipeline was developed, and at Cisco, Anheuser-Busch InBev, and The Kraft Heinz Company in various strategic and operational roles. With educational credentials including an MBA from the University of São Paulo and a Master of Science from the University of Amsterdam, Nicole combines extensive industry knowledge with a strong background in sales strategy and account management.