Samuel Asarnoj is a seasoned professional with extensive experience in business management and strategic development across various roles in prominent organizations. Currently serving as Business Unit Manager at Addtech Protection Solutions since September 2025, Samuel previously held the position of Senior Investment Manager at Novax, overseeing the Technical Security sector. As Managing Director of the Business Area Construction at ASSA ABLOY Global Solutions, Samuel established the area and managed full P&L ownership while focusing on digital solutions for the construction industry. Prior roles include Senior Vice President of Strategy & Business Development at HID Global, Market & Business Development Director at ASSA ABLOY, and partner at Firm Factory Network, where Samuel successfully led numerous start-ups to market exits. Educational credentials include a Master of Science from Stockholm School of Economics and a leadership program at The Wharton School.
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