Dan Johnston currently serves as the Chief Commercial Officer and General Manager Commercial at Adelaide Football Club, a position held since April 2015, where responsibilities include leading all football and non-football revenues, focusing on growth, profitability, industry compliance, and systems improvement. Previously, Dan held the role of Marketing Controller at Arsenal F.C. from July 2012 to April 2015, overseeing marketing and e-commerce for various divisions. Additional experience encompasses positions as Marketing Manager at Goodman Fielder, Burger King Corporation (UK), and Senior Brand Manager at McDonald's Corporation (Aus & UK), with a foundational role as Advertising and Promotions Manager at J&J O'Brien Hotel Group and Account Manager/Executive at VMLY&R. Educational qualifications include a Bachelor’s degree in Communication and Media Studies from Macquarie University and further training from the Australian Institute of Company Directors and Newington College.
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