Adelante Media Group
Jose "Chuy" Casillas brings over two decades of experience in marketing and advertising, currently serving as a Marketing Consultant at Adelante Media Group since August 2009. Prior to this role, Casillas contributed to the advertising department at La Superior Supermercados from 2001 to 2014 and held the position of Marketing Consultant at Bustos Media from June 2005 to August 2009. Earlier in the career, Casillas served as the Promotion & Production Director at Aztec Media from June 1999 to June 2005. Casillas holds a degree from California State University-Sacramento, completed between 1993 and 1999, and is a graduate of Dixon High School, where studies took place from 1990 to 1993.
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Adelante Media Group
Between 1980 and 2010, the Yakima/Tri-Cities Latino population had quadrupled in size. Since then, Latinos now by far represent the largest ethnic community in Eastern Washington. The Latino population in Yakima now exceeds 50% and there’s been continued growth shown across the predominantly-Latino Yakima Valley, as well. Eastern Washington also boasts the largest Latino average household income of any region in the entire Northwest ($55,485). Today, it goes well beyond Yakima, as Tri-Cities and Wenatchee/Moses Lake are two of the most significant merging Hispanic markets in the entire United States. La Gran D engages listeners with a music intensive format featuring big contests, top notch radio personalities -- including the syndicated program “Erazno Y La Chokolata”. La Gran D’s Regional Mexican format addresses the musical taste of first and second generation individuals of predominantly Mexican origin this format is in Yakima, Tri-cities and Wenatchee/Moses Lake. Latino is a Spanish Contemporary Hit Radio station, playing “Solo Exitos”… only hits! It targets young Hispanic adults, 18-49, this format is in the Tri-cities. Juan is a Spanish Adult Hits station targeting Adults 25-49 who want a mix of the biggest hits from the 80’s, 90’s and today. Juan serves the Yakima market.