FREDERIC LEURENT

Country Manager at ADESA Europe

Frederic Leurent has a diverse work experience spanning over several companies. FREDERIC started their career at Avis as a Product Manager and later became the Marketing Manager for Budget Rentacar. At Rentokil Initial, they served as the European Marketing Manager and was responsible for rebranding a division and building the marketing strategy. FREDERIC co-founded Shopwise, an innovative app that helps consumers choose the best food products based on nutritional criteria. As a Key Account Manager at DEKRA Automotive France, they managed a portfolio of new and existing customers, including Volkswagen Group, FCA, and Toyota. Currently, Leurent holds the position of Country Manager at both ADESA and ADESA Europe NV.

Frederic Leurent completed their education in 1997, graduating from ESSCA with a Master 2 degree in marketing des services. FREDERIC also obtained a certification in Fondamentaux du Marketing Digital from Google in April 2016.

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