David Varela López

David Varela López is a Digital Growth Manager at ADESLAS, focusing on loyalty and retention campaigns to enhance customer engagement and reduce churn. As a lecturer in Digital Marketing for the Global MBA program at Universidad de Salamanca, David contributes expertise in digital marketing strategies and tactics. Formerly, David held various roles, including Digital Marketing Manager at ASISA, where responsibilities included managing digital acquisition plans and brand positioning. Earlier experience includes positions at Grupo GFT, Universidad Europea, Grupo Zena, Nationale-Nederlanden, and LEGÁLITAS. David's educational background features a Master in Marketing Automation from The Valley Business & Tech School, an MBA from IE Business School, and a Bachelor's degree in Business Administration from Universidad Complutense de Madrid.