San van Vreedendaal

San van Vreedendaal has extensive experience in global communications and corporate reputation management. They have held senior leadership roles in various multinational companies, including Adevinta, TomTom, iMax Corporate Communications, Sanoma, The Walt Disney Company, 3Com, and Cisco Systems.

In their most recent position as Senior Vice President of Global Communications at Adevinta, San is responsible for overseeing the company's global communications strategy.

During their time at TomTom, San served as Vice President of Global Communications, where they successfully built and integrated a unified communications function across multiple countries. They played a key role in repositioning TomTom as a B2B location technology software provider, shifting away from a consumer electronics brand.

As Chief Communications Officer and Consultant at iMax Corporate Communications, San provided strategic counsel and guidance to international organizations across various industries. They also served as the Chief Communications Officer for NGO Global Reporting Initiative, where they developed and implemented communications strategies to strengthen the organization's leadership position in sustainability reporting.

At Sanoma, San served as the Chief Communications Officer, where they developed and implemented a global communications and CSR strategy. They transformed a decentralized team into internal centers of excellence, enhancing measurable impact across multiple business units.

During their tenure with The Walt Disney Company, San held several roles, including Vice President of EMEA Regional Communications and Vice President of Communications for Consumer Products and Retail EMEA. They were instrumental in managing corporate announcements, crisis management, and launching strategic initiatives such as Disney's healthy eating strategy.

San also served as the Corporate Communications Director for 3Com, overseeing regions such as EMEA, APAC, LatAm, and Canada. Prior to that, they held a role as the PR Manager for EMEA at Cisco Systems.

Throughout their career, San van Vreedendaal has demonstrated their expertise in building and leading high-performing communications teams, developing and executing strategic communications plans, and managing corporate reputation and crisis communications.

San van Vreedendaal obtained a Bachelor's Degree in Creative Arts from The Manchester Metropolitan University in the United Kingdom.