Samuel Rueff

Samuel Rueff currently serves as the Global Head of Media at Vacheron Constantin since October 2023, following a notable career in media leadership across various prominent companies. Samuel's expertise includes advisory roles at Adfidence and Relo Metrics, focusing on campaign transparency and sponsorship analytics, respectively. Previously, Samuel held significant positions at Bayer and GSK, steering global media strategies and working with top-tier partnerships. Experience also encompasses leadership roles at Nestlé and Procter & Gamble, where Samuel managed extensive media budgets and developed integrated communications strategies for leading consumer brands. Samuel's educational qualifications include a Master's in International Management from the University of Geneva and various executive programs in digital transformation and leadership.