Akshay Hirapara

Akshay Hirapara is a skilled professional with extensive experience in decision science, digital product development, and analytics. Currently serving as a Manager - Space Planning at adidas since August 2022, Akshay's responsibilities include performing consumer segmentation for marketing campaigns. Prior to this role, Akshay worked as a BI & Analytics Engineer at Capmo, where expertise in Python, SQL, and various data tools was applied to analytics engineering and data transformation. Experience also includes a position as a Consumer Insights Analyst at trivago, focusing on statistical analysis and insights delivery, as well as work as a Machine Learning Engineer at R.grid, where Akshay developed features to optimize administration tasks. Additional roles at AIESEC and Polycab involved campaign creation and market research, respectively. Akshay holds a Master of Science in Big Data and Business Analytics from FOM University and a B.Tech in Electrical Engineering from Arya College of Engineering and IT.