Sarah Guenther Lake

Senior Manager, Space Planning Category Development at Heineken

Sarah Guenther Lake is an accomplished professional with extensive experience in space planning and category development, currently serving as Senior Manager at The HEINEKEN Company since May 2017. Prior to this role, Sarah spent eight years at Toys"R"Us in various positions, including Manager of Space Planning and Manager of Floor Plan Design, where significant contributions included managing planograms, overseeing store resets, and collaborating with vendors to enhance customer experience. Earlier experience includes roles at Benjamin Moore & Co., focusing on architectural specifications and store design. Sarah holds an MBA and a BS in Interior Design from West Virginia University.

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Heineken

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Heineken NV (Dutch pronunciation:; at times self-styled as HEINEKEN) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam.


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