Alex Hu is a seasoned professional with over a decade of experience at the adidas group, including a role as Director of Brand Process and Operation from 2017 to 2021. With expertise in business planning, product costing, and sourcing, Alex has a proven track record of driving growth and profitability through data-driven strategies. Prior to this, Alex held positions as a Senior Operations Manager and Costing Manager, focusing on enhancing product value and optimizing costing processes. Alex began their career as a merchandiser, honing skills in product development and management. Alex holds a Bachelor of Commerce degree in Business/Managerial Economics from Shanghai Shanda University.
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