Alex Johnson

Sports Marketing Operations Nba/wnba at Adidas

Alex Johnson is currently a Sales Associate at adidas, a position held since January 2024. Prior experience includes a role in Marketing Fan Development at the Portland Trail Blazers from November 2021 to August 2023, transitioning to Marketing Assistant since September 2022, where responsibilities involved executing community initiatives and promoting Kids Club activities during home games and special events. Previously, Alex worked at adidas from October 2019 to November 2021 as a Retail Sales Merchandiser, focusing on merchandising, inventory flow management, and customer engagement. Alex holds a Bachelor of Science in Business Marketing and Communications from Portland State University.

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Adidas

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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.