Bianca Medina Cundari

Bianca Medina Cundari is a seasoned professional in creative production and marketing, currently serving as the Global Director of Creative Shoot & Production at adidas since February 2013. In this role, Bianca leads the creative production for significant global marketing campaigns, managing a diverse team and overseeing strategic resource allocation across nine business units. Prior experience at adidas includes roles such as Global Creative Shoot & Production Senior Manager and Manager, where successful worldwide campaigns were executed, significantly boosting consumer engagement and revenue. Bianca’s career began with an internship at PUMA Group, combined with earlier experience in recruitment at Grupo Alliance. Academically, Bianca holds a Master's degree in International Business from FAU Erlangen-Nürnberg and a Master's degree in Business Administration from Universidad de Alcalá, complemented by a Bachelor's degree in Sociology from Universidad de La Laguna.