Charchit Bapna

Charchit Bapna is a seasoned professional in digital analytics and data science with extensive experience in the industry. Currently serving as Senior Director of Digital Analytics at adidas since January 2018, Charchit has previously held key roles in various organizations, including Director of Data Science and Sr. Data Scientist at adidas, as well as Sr. Manager for Analytics in Digital Business Services at Brillio. Prior to these roles, Charchit accumulated significant expertise at Mu Sigma, where contributions ranged from managing analytics accounts to leading data-driven initiatives across sectors like pharmaceuticals and retail. Charchit's foundational experience includes a B.Tech in Metallurgical Engineering and Material Science from the Indian Institute of Technology, Bombay, and internships at Hindustan Coca-Cola Beverages Pvt. Ltd and Yes Bank, focusing on packaging stabilization and risk analysis, respectively.